PROJECTS

I help organizations, sports teams, lifestyle brands, and growing businesses tell their stories in ways that engage, excite, and deliver results. From media strategy, PR, and brand development to social content, creative campaigns, and storytelling across platforms, I bring ideas to life and help brands stand out. Whether it’s a major national event or a local initiative, I combine strategy, creativity, and execution to make an impact.

Select projects are below; more details available on request.

The Negro Leagues
Are Major Leagues

Partnered with Baseball Reference on the relaunch of its site to include Negro Leagues statistics and records. Led public relations strategy to connect key stakeholders (researchers, historians, journalists, players, and their families), ensuring the project received broad awareness and engagement. Provided social media consultation, developed copy, and co-authored a feature article with former MLB player Adam Jones.

Discover Wauwatosa

Ongoing partnership with Discover Wauwatosa to promote the city’s tourism and local businesses. Create real-time event coverage, blog features, and social media campaigns that highlight seasonal attractions and community events, driving visibility, engagement, and visitor growth.

Beloit Snappers and
ABC Supply Stadium

Delivered PR and social media support for the opening of ABC Supply Stadium in summer 2021, helping generate excitement and fan engagement around the team’s new home. Also collaborated on the team’s one-of-a-kind Stadium Naming Rights campaign, creating buzz and driving community involvement.

PGA TOUR & PGA TOUR Champions

Provide media, communications, and content support for premier professional golf events, enhancing storytelling, coordinating media operations, and engaging fans across platforms.

3M Open: Currently serving as Media Director, overseeing year-round communications, media operations, interviews, and PGA TOUR collaboration. Previously supported tournament social media and content strategy both remotely and on-site in Blaine, MN.
American Family Insurance Championship: Social media support and content creation, including on-camera work as talent/host, for this PGA TOUR Champions event in Madison, WI.
Wells Fargo Championship: Conducted a social media audit and provided strategy and on-site content support for this former PGA TOUR event in Charlotte, NC.

Wisconsin Golfer Magazine & Wisconsin.Golf

Associate editor and first female columnist for Wisconsin Golfer, the official publication of the Wisconsin State Golf Association. When WSGA acquired Wisconsin.Golf in January 2024, my coverage transitioned online, where I continue to write features and columns that connect with golfers statewide. (Click here to see my stories.)

All Pro Tour &
ANNIKA Women's
All Pro Tour

Provided social media consulting and strategic guidance to elevate both tours’ online presence. Developed content calendars, brand style guides, and best practices to strengthen consistency, grow engagement, and connect with fans across platforms

Some of my favorite assignments have been writing-driven: feature stories, editorial work, and long-form pieces that shine a light on people, places, and ideas. Writing has always been at the heart of how I help brands and organizations share their stories.

Writing & Storytelling

Explore my Portfolio

Additional Experience

Beyond the projects highlighted above, my work also includes:

Agency Partnerships

Freelance collaborations with agencies, providing social media consulting, content creation, copywriting strategy, and project-based communications support.

Teaching & Guest Speaking

Teaching courses such as Emerging Media, Media Writing, and Copywriting at Marquette University and the former Cardinal Stritch University. Frequent guest or keynote speaker for conferences, classes, and industry groups.

Influencer & Brand Marketing

Partnering with local businesses and lifestyle brands on social content, product reviews, brand ambassadorship, and tourism campaigns.